Creative Video and Futuristic Info Site

Services Division Flagship Video and Player

The client wanted to do something “completely over the top” for their division’s informational video. They needed to convey the organization’s key messages of benefits and functions, but in a memorable, mind-blowing way. We developed a storyboard for an extended video story of their division, complete with endearing characters, advanced motion graphics, and a good bit of humor. The final production included multi-site shoots, staging and development of a custom soundtrack. It was delivered on a video-based site with a futuristic, 3D interface to serve up all the background information as well. An “internal-only” version of the video was also created to show breakouts and “behind the scenes” information for company associates.

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Meeting Solutions Wizard

Intuitive Survey and Needs Analysis Tool

The company constantly struggled with understanding and choosing the best meeting solution for each ad hoc meeting. We concepted and built an online "Turbo-Tax" sort of wizard that would ask the appropriate diagnostic questions, capture and analyze the user’s responses, and make intelligent recommendations based on those parameters. Fashioned for simplicity and ease of use, the wizard interface allows user to answer the most important questions first, or answer all with equal weight, then see the recommendations ranked in order of best fit.

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Production Excellence

Immersive Informational Presentation

The client wanted to convey information about how the pros develop good creative, to do it in an innovative way, and with some of the industry leaders in creative production such as Stephen Spielberg. So we worked with the client to concept and deliver an unconventional user experience with an old-school professional video production rack as the interface . All the content was hosted within a single, scrolling rack and included videos, scrolling text, submenus, and so on.

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“Where Will Happiness Strike Next?”

Map Activation Info Tool

Coca-Cola developed a brilliant marketing campaign around delivering happiness. As part of the campaign, vending machines, trucks, convenience store workers and other Coke outlets would spontaneously hand out great unexpected gifts to their customers… multiple, seemingly unending Cokes for the price of a single drink, an 8-foot long sub sandwich, even a surfboard!

In order to communicate the reach and impact of this campaign, they asked us to develop an online “Happiness Map” … a portal where viewers could freely explore the Happiness campaign activations all across the globe. In keeping with their theme of fun and spontaneity, we developed an opening “movie trailer” complete with a custom Coke-themed soundtrack, as well as animated graphics and engaging briefs on the campaign.

The map tool allows viewers to explore the activations by region, complete with links to videos, resources and the latest news in that area.

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Video Player With Branded Diagram

Brand Vision and Architecture

The client needed an online application with a branded interface, informational videos, and a contextual diagram. Using a custom UI based on their brand guidelines, we deployed an animated, minimalist interface with simple controls, optional captions, variable bandwidth playback and downloadable resources.

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