Humana Livestream

What happens when you invite all the greatest athletes in the world to Birmingham, AL to compete? (Did we mention they are all 60+ years old?) The 2017 National Seniors Games presented by Humana gave us that answer. Our Livestream all-in-one switcher and a single HD video camera package allowed provide high quality coverage to the world.

The events were streamed live to Humana’s Facebook page so viewers could see glimpses of the competition over the course of 4 days. The first event, pickleball (yes, pickleball) had more than 270,000 views!!! There were more than 750,000 views during the week. We worked with CrewAtlanta (Amy Thompson) and the local Birmingham video crew (Allen Rosen and Craig Worley) to capture the event. The Gilbert Creative streaming crew, our ability setup and strike with minutes and to stream professionally (no iphone camera, awkward starts or stops) to Facebook Live coupled with compelling content was a gamechanger. Here’s a brief look behind the scenes. You’ve seen the results, are you ready to take advantage?